Every year, South Texas Blood & Tissue Center has the privilege of nominating local individuals, businesses and organizations for national recognition of their efforts to promote blood donations. Here are one of the nominees submitted for 2020:
Sinclair Broadcast Group San Antonio
When the COVID-19 pandemic reached South Texas in March 2020, it immediately affected blood donations in the area. More than 1,000 blood drives were canceled during the pandemic.
Through the rest of the year, Sinclair Broadcast Group in San Antonio informed the public almost daily about the ongoing and urgent need for blood and convalescent plasma through its TV stations, WOAI (News 4 San Antonio) and KABB (FOX29).
The Sinclair Broadcast Group stations mentioned the need for blood more than 1,000 times in broadcasts, website stories and social media posts. They helped reach more than 128 million people in the San Antonio region.
